Budget pacing and what raising a budget mid-month does
Google Ads paces toward a monthly ceiling, not a daily one. Here is what really happens when you raise a budget halfway through the month.
When Performance Max helps and when it hides the truth
Performance Max works well in some accounts and obscures reality in others. The deciding factor is usually the quality of your conversion data.
Paid traffic dies on the page, not in the auction
Most Google Ads accounts do not have a bidding problem. They have a landing page that loses the visitor in the first eight seconds.