The order to audit an inherited Google Ads account: tracking first, then waste, structure, bidding and pages, and when to rebuild instead.
Read more ↗The full launch sequence for a new Google Ads account: target cost per acquisition, tracking before spend, structure, first ads, budget and…
Read more ↗You are paying someone to spend your money. Here is what to insist on, what reporting to ignore, and the four things…
Read more ↗When your cost per lead drifts up with no clear cause, the answer is usually one of eight things. Here is the…
Read more ↗Buying your competitor's name looks aggressive and sometimes it is smart. Here is when the numbers work, when they never will, and…
Read more ↗Following the same person around the internet with the same banner for 90 days is not remarketing, it is harassment. Here is…
Read more ↗A bad month is usually a normal month with bad timing. Here is how to tell seasonality from a real problem before…
Read more ↗Selling products and selling appointments look similar inside Google Ads and behave nothing alike. Here is what breaks when you copy tactics…
Read more ↗For a plumber, a clinic or a roofer, the free listing often beats the paid ads. Here is when each one wins…
Read more ↗The search terms report is the only place Google shows you what people actually wanted. Here is how to read it for…
Read more ↗