Where AI helps in marketing, and where it quietly costs you
AI is a good tool and a bad strategy. An honest split of what it does well in a marketing workflow and where it adds hidden cost.
AI content and search: the real risk for a small site
Google does not penalize AI content for being AI. It penalizes low value content at scale. What that means practically for a small business site in 2026.
AI ad creative and testing: what still needs a human
Ad platforms will now generate and test creative for you. What that changes, what it does not, and the judgment calls you cannot hand over.