Construction Elite Roofing.
A new site and paid campaigns in one of the toughest roofing markets in the US. Cost per booked job down 41%.
What changed, in numbers.
One number is the one that matters here. The rest is what the crew noticed, not something a report can put a percentage on.
Seattle roofing, where clicks are expensive.
Roofing in Seattle is one of the most competitive markets in the country. Every established contractor is bidding on the same searches, so a click costs real money and a wasted one costs the same as a good one.
In that kind of auction you do not win by spending more. You win by sending traffic to a page that converts and by paying only for the searches that turn into work on a roof. The site and the campaigns had to be fixed together, because fixing either one alone would not move the number that matters.
Four pieces of the same job.
Cheaper jobs, not cheaper clicks.
Cost per booked job came down 41%. That is the only number worth quoting, because it is the one that survives contact with a schedule and a crew.
The rest is qualitative and I will not put a number on it. Inquiries arrived better informed, the calls that came in were more often from people ready to schedule an inspection, and the team could see in the dashboard which campaign put each job on the calendar. In a market this expensive, knowing that is most of the advantage.
"We are not spending more. We are just spending it on the calls that turn into roofs."
Paying too much per job?
Thirty minutes, free. Tell me what you sell and I will tell you what I would fix first.