Marchetti
Italian Furniture

A catalogue site for a Brianza cabinetmaker working since 1948, where the photography has to carry the price tag.

Client

Marchetti Italian Furniture

Discipline

Web design / Retail

Year

2026

A full build you can click through

See the design

What the site had to actually do.

Furniture at this level is not bought from a grid of thumbnails. The buyer needs to believe in the making before they believe in the price, and 4 generations of workshop history is the actual product being sold.

The problem with heritage brands online is that heritage becomes wallpaper.

4 decisions about 2 different buyers.

Positioning Furniture that outlives fashion The line the whole site hangs on. Everything else either supports it or gets cut.

Catalogue What we make, and the 10 most asked for A full range view for browsing and a shortlist for deciding. 2 different jobs, 2 different layouts.

Story 4 generations, one bench The workshop history sits in the middle of the buying journey, not buried in an About page nobody opens.

Bespoke A commission path, separate from the catalogue Made-to-order buyers behave differently to catalogue buyers, so they get their own route and their own language.

What went live, and what it fixed.

If you are reading this for a number, there is not one here, and we would rather say so than dress one up. What went live is 12 sections built around photography, with a bespoke commission path and showroom visit booking kept deliberately separate from the standard catalogue. The tone is quiet: no urgency banners, no discount language, because neither belongs on a piece you inherit.

See the design

What is in the build

Image-led layout tuned for large photography

Separate catalogue and bespoke commission paths

Showroom locator with visit booking

Fully self-contained, no external dependencies