Business Club Varna2 years, 140+ members, zero ad spend
Consultations about the whole business.
A consultation looks at the business as a whole: how it makes money, what is holding it back, and where marketing fits into that rather than the other way round. It is the widest view we offer, and it is where most engagements start.
Why a conversation comes first.
Marketing optimization looks at the marketing. A consultation looks at the business it is supposed to serve, and only then at the marketing. If the offer, the pricing or the economics are the real problem, this is where it surfaces, before anyone spends on ads.
A review of the business: revenue streams, margins, what is holding it back
A marketing audit of everything you already run
The opportunities, ranked by what they are worth
The research we already have on your industry
Your best options, with the trade-offs stated plainly
A written summary you keep, whether or not we work together
No pitch for things you do not need
30 minutes, free, to start
What the conversation covers.
30 minutes, in this order. No deck, and no pitch for things you do not need.
01
How the business makes money
Revenue streams, margins and which customers are worth the most, in your words and your numbers.
02
What is holding it back
Where growth stalls: the offer, the pricing, the lead flow or the follow-up. Usually one of these, rarely all.
03
What you have already tried
What worked, what did not, and what it cost. This is where most of the wasted spend shows up.
04
Your best options
The first 3 things we would fix, in order, and an honest read on whether you need us for any of them.
What you leave with.
01A written summaryThe findings and the 3 priorities, sent the same day. It is yours whether or not we work together.
02A straight answerIf the honest conclusion is that you do not need us yet, you hear that instead of a proposal.
03A fixed proposal, if there is more to doScope, price and what it should move, in writing. No retainer you did not ask for.
Who books a consultation.
Owners and managers of trust-driven service businesses, usually before spending more on marketing, sometimes after spending a lot of it.
Before spending more
"We want to grow and we are not sure the budget is going to the right place." The call decides where it should go first.
After a disappointment
"We paid an agency for a year and cannot say what it bought." The call reads the numbers and says what happened.
At a decision
"Do we hire, outsource, or fix the offer first?" The call gives you a straight answer with the trade-offs.
What happens after you book.
01
Within one business day
A reply with a time to talk and a short questionnaire about your business and what you have tried.
02
Before the call
We read the questionnaire and, with your permission, the public numbers, so the 30 minutes go into your problems.
03
The call
30 minutes, in the order above. No deck, no pitch. You can bring anyone who makes decisions.
04
The same day
A written summary with the first 3 things we would fix. Yours to keep, whether or not we speak again.
The people on the call.
One of the 5 of us, and usually the person who would do the work afterwards.
5
Marketing specialists
35+
Years of combined experience
400+
Ad accounts managed
15%+
Average increase in conversions
What to prepare.
Nothing formal. The value of the call depends on honesty more than preparation. If you have any of the following to hand, bring it; if not, come anyway.
What you sell, at what price, and roughly what it costs to win a customer
What marketing you run now and what it costs each month
What you have already tried and what came of it
The one question you would most like a straight answer to
A consultation is not a sales call.
It is easy to say. This is what it means in practice.
A typical agency call
A Vaakrasa consultation
Who talks
They do, about their services
You do, about your business
What it is for
To qualify you for a retainer
To find the first 3 things worth fixing
What you leave with
A proposal
A written summary, and a proposal only if there is a reason for one
If you do not need them
You will not be told
You will be told, on the call
What we will not do.
The 5 of us built the agency around a short list of things we refuse to do, because each of them is how marketing spend gets wasted.
Pitch a service you do not need
Recommend a channel without the numbers behind it
Take a percentage of your ad spend
Hide what is not working until you ask
Promise a result nobody can promise
Frequently asked questions.
Yes. 30 minutes, no deck, no obligation. You leave with the first 3 things we would fix, whether or not you decide to work with us.
If there is more to do, we propose it in writing with a fixed figure. If the honest answer is that you do not need us yet, you will hear that instead of a quote.
Nothing formal. A short questionnaire arrives before the call so we can prepare; on the call, an honest picture of what you sell, what it costs you to win a customer and what you have already tried is enough.
One of the 5 of us, and usually the person who would do the work afterwards. Not an account manager relaying messages.
Trust-driven service businesses: legal, real estate, cybersecurity, healthcare, education and similar. If your customers have to trust you before they call, the method applies.
Client testimonials.
All of these recommendations come from businesses who value our insight, our understanding of their business and a long-term strategy built together. We do our best to act on data and research before changing anything in a marketing strategy.
"The dashboard is the part we did not know we needed. We stopped asking what was being worked on, because we could simply look."
"Their knowledge of the market saved us months of guessing. We came in with questions and left with a plan we actually understood."
"We had 3 freelancers and nobody accountable. Now there is a team that explains what it is doing and why it is doing it."
Our other services
Web development
Our websites are built all around your customers' decision making, and the best practices for SEO and conversion optimization.
- WordPress
- UI/UX
- Landing pages
- GA4
- Copywriting
- Analytics
Digital ads
Channels managed by people who helped maintain 400+ ad accounts.
- Google Ads
- Meta Ads
- Creatives
- CPC optimization
- Analytics
Business development
We will help you understand your customer, build your unique selling proposition and position yourself perfectly in your niche.
- Revenue analysis
- Lead cost analysis
- Positioning
- Offer design
Marketing optimization
Let us help you understand your funnels, your customers, what makes them buy, and gather the data to make the best decisions.
- GBP
- Branding
- Funnels
- SMM
- Email marketing
- Data
- & more
Book a free consultation.
30 minutes, no deck and no obligation. Leave your name and a way to reach you, and we reply within 1 business day with a time to talk. You leave the call with the first 3 things we would fix.