Business Club Varna2 years, 140+ members, zero ad spend
Marketing optimization that finds the leaks.
Optimization is work on what you already run: the brand people meet, the funnel they move through, the channels carrying them, and the data that says which parts deserve more money. We find where it leaks and close the gaps in the order of what they cost you.
Why fix the leaks before spending more.
Where business development asks whether the offer is right, optimization asks why the people who already want it are not arriving. It is the marketing-specific work: funnels, customer psychology, the technical mechanics under SEO and paid channels, and the numbers you run it all on.
A funnel audit from first click to signed customer
Customer journey mapped against what actually makes them buy
Google Business Profile, SEO and paid channels checked together
Branding and messaging tightened where they lose people
Email and social media used where they pay, dropped where they do not
Cost per lead tracked per channel, not blended
Decisions made on data, then measured
Reported live, so you see the same numbers we do
Where marketing usually leaks.
A funnel loses people at predictable points. We measure each one, then fix them in the order of what they cost you.
01Before the clickAds and listings reaching people who will never buy, or missing the ones who search for exactly what you sell.
02On the pageA visitor arrives with a question and the page answers a different one. Speed, structure and copy decide whether they stay.
03At the form or the phoneForms that ask too much, numbers nobody answers, calls that go to voicemail. This is the leak most owners never see.
04After the inquiryLeads that wait a day for a reply close at a fraction of the rate of leads that get a call in an hour.
05In the dataTracking that double counts, or does not count at all, so every decision above is made on the wrong number.
Fixed in the order of what it costs you.
01
Measure
Tracking checked and corrected first, so the rest is decided on real numbers.
02
Find
The funnel mapped from first click to signed customer, with the drop-off at each step priced.
03
Fix
The biggest leak first. Often the first win is removing something rather than adding it.
04
Verify
Each change measured against the number it was meant to move, then reported on the live dashboard.
Signs the marketing is leaking.
Most of these are visible in data you already have. If you recognize 3, the leaks are almost certainly costing more than the fix.
Traffic is up and inquiries are flat
Leads wait a day or more for a reply
The form asks for things people do not have yet
Calls go to voicemail during the hours people call
2 tracking tags count the same conversion
Google Business Profile has not been touched in a year
Email goes out only when someone remembers
Every channel reports its own numbers and they do not add up
Let us show you how your business performs live
For all of our clients, we offer a dashboard that puts your ads, website and leads in one place. No screenshot decks, no waiting until the end of the month, no wondering what you are paying for.
Included with all maintenance plans. No additional costs.
Live reporting. Ad spend, leads & website performance, all visible in real time.
Clear data. Numbers you can act on, so that both you and we can respond to what the market is actually doing.
Live, updated 4 min ago
184
↑ 22% vs. last month
€19
↓ 31% vs. last month
€3.5k
On plan
Leads per week
Trending up
Search campaigns are carrying the growth. We moved 20% of budget out of display this week and cost per lead dropped again.
Our working process
01
Free consultation
We talk about what you sell, what is not working, and agree what is in scope.
02
Strategy
We write the plan. What to do first, what it costs, and what we will measure.
03
Implementation
We build it. Website, ads, tracking, and whatever else the plan needs.
04
Monthly KPI reviews
Every month we go through the numbers with you, drop what is not working, and adjust.
Your first 30 days.
01
Week 1: measure
Tracking audited and corrected. Every later decision rests on this, so it comes first.
02
Week 2: map
The funnel from first click to signed customer, with the drop-off at each step priced in your terms.
03
Weeks 3 and 4: fix the biggest leak
Usually one thing: the form, the follow-up, the page or the tag. Often the fix is removing something.
04
Day 30: review
What moved, what did not, and the next leak in line. Reported on the dashboard, not in a deck.
What we need from you.
The slow part of any engagement is almost never our work; it is waiting on access and decisions. The plan says up front what we need and when.
Read access to analytics, ad accounts, the website and the CRM
A list of which leads became customers, updated monthly
Whoever answers the phone and the inbox, for an hour
Sign-off within a couple of days on changes we propose
The honest history: what was tried and what it cost
How pricing works.
A fixed figure in writing after the free consultation, based on how many channels you run and what tracking already exists. The first findings usually arrive within 2 weeks, so you know early whether the work is paying.
A fixed fee for the audit and the plan
Ongoing optimization quoted monthly, dropped when the leaks are closed
No percentage of ad spend
Findings and the plan stay with you
Frequently asked questions.
It depends on how many channels you run and what tracking already exists. You get a fixed figure in writing after the free consultation.
Access to your analytics, ad accounts, website and CRM, and a list of which leads became customers. Read access is enough to start.
The first findings usually come within the first 2 weeks, because the biggest leaks are often visible in the data you already have. Fixing them and seeing the effect takes a few weeks more.
No. Every change is proposed with the numbers behind it, and you decide. The one exception is anything that is actively costing money, which we flag the same day.
Yes. The audit and the plan are written for you and stay with you whether or not we do the work that follows.
Client testimonials.
All of these recommendations come from businesses who value our insight, our understanding of their business and a long-term strategy built together. We do our best to act on data and research before changing anything in a marketing strategy.
"The dashboard is the part we did not know we needed. We stopped asking what was being worked on, because we could simply look."
"Their knowledge of the market saved us months of guessing. We came in with questions and left with a plan we actually understood."
"We had 3 freelancers and nobody accountable. Now there is a team that explains what it is doing and why it is doing it."
Our other services
Web development
Our websites are built all around your customers' decision making, and the best practices for SEO and conversion optimization.
- WordPress
- UI/UX
- Landing pages
- GA4
- Copywriting
- Analytics
Digital ads
Channels managed by people who helped maintain 400+ ad accounts.
- Google Ads
- Meta Ads
- Creatives
- CPC optimization
- Analytics
Business development
We will help you understand your customer, build your unique selling proposition and position yourself perfectly in your niche.
- Revenue analysis
- Lead cost analysis
- Positioning
- Offer design
Consultations
Clear and concise conversations focused on what works, what does not, the opportunities, the research we have and your best options.
- Business review
- Revenue stream optimization
- Marketing audit
- Business strategy
Book a free consultation.
30 minutes, no deck and no obligation. Leave your name and a way to reach you, and we reply within 1 business day with a time to talk. You leave the call with the first 3 things we would fix.