What to actually look at in a Google Ads report
Most Google Ads reports are full of numbers that cannot change a decision. Here is the short list worth reading and the long list worth ignoring.
Seasonality in Google Ads, and how not to panic in a bad month
A bad month is usually a normal month with bad timing. Here is how to tell seasonality from a real problem before you start breaking your account.
The handful of numbers you should look at every week
Monthly reporting is too slow to change anything. These are the few figures a small business owner should be able to state from memory each week.