Bidding on competitor brands: worth it or just a tax
Buying your competitor's name looks aggressive and sometimes it is smart. Here is when the numbers work, when they never will, and what it usually costs.
The cost of trying to serve everyone
Serving every customer who will pay feels safe. It quietly raises your costs, weakens your marketing, and makes you replaceable.
What to do in a slow quarter instead of discounting
Cutting prices in a slow quarter buys a little revenue and costs you margin, positioning, and your best customers. There are better moves.