How to launch a Google Ads account properly, from zero
The full launch sequence for a new Google Ads account: target cost per acquisition, tracking before spend, structure, first ads, budget and bidding.
How to audit a Google Ads account that is already spending
The order to audit an inherited Google Ads account: tracking first, then waste, structure, bidding and pages, and when to rebuild instead.
Conversion tracking that counts real inquiries
If your Google Ads account counts form loads and page views as conversions, every bidding decision it makes is built on a lie.