Raising prices is the fastest lever most owners refuse to pull
A price increase drops straight to profit with no extra delivery cost. Most owners still treat it as a last resort. Here is how to do it properly.
What to do in a slow quarter instead of discounting
Cutting prices in a slow quarter buys a little revenue and costs you margin, positioning, and your best customers. There are better moves.
The cost of looking cheaper than you are
If your presentation sits below your actual quality, you get price shoppers and discount requests. What that gap costs, and how to close it.