Services / Digital ads

Ads that pay for themselves, or get switched off.

Over 3,000 Google Ads accounts and more than $8M in annual budget, managed in-team. We run ads often for legal, real estate, cybersecurity, healthcare and education, where the wrong click costs more than money. Most wasted spend is structural, and it is fixable in the first month.

3,000+ ad accounts managed/ $8M+ annual ad budget/ 8+ years in marketing/ 12 countries buying in year one/ 203 keywords ranked #1/ 41% lower cost per booked job/ 2.3x more applications/
01 / What you get

Everything the account needs to earn its keep.

01

Account audit first

Before a cent moves, a read on what the existing account is wasting. Often the first win is subtraction.

02

Keyword and audience research

Built from what you actually sell and margin on, not from whatever has the biggest search volume.

03

Creative that gets clicked

Ad copy and assets written for the search intent behind the query, tested against each other rather than guessed.

04

Landing pages that convert

Sending paid traffic to a weak page is the most common way to burn a budget. The page is part of the job.

05

Bid and budget management

Ongoing management of bids, budgets and negatives, with money moved toward what is converting.

06

Conversion tracking that is real

Proper conversion and call tracking, so the numbers you optimize against reflect actual inquiries.

02 / How it works

From audit to profit.

STEP 01

Audit

A look at the existing account, the tracking and the landing pages. You get the findings either way.

STEP 02

Plan

Channels, budget, target cost per lead and the structure of the account, agreed in writing first.

STEP 03

Launch

Campaigns, creative and tracking go live together, so the data is trustworthy from the first day.

STEP 04

Optimize

Weekly management, monthly review. Cut what is not working and move the budget behind what is.

03 / Proof

Budgets handled at real scale.

KUKUI

KUKUI

Digital ads

Google Ads at scale: thousands of accounts managed inside a team, with the processes that requires.

$8M+ annual spend under management

Construction Elite Roofing

Construction Elite Roofing

Lead gen

Lead generation in Seattle's most competitive roofing market.

Cost per booked job cut by 41%

04 / What to expect

What this costs and when it starts working.

There are two numbers: your ad budget, which goes to Google or Meta and never to us, and the management fee, which depends on how many campaigns and channels are in play. Both are agreed before anything launches.

Give it ninety days to judge honestly. The first weeks are spent gathering conversion data and cutting waste, and accounts that look worse in week two often look best by month three. Anyone promising results in a fortnight is selling you the fortnight.

If your margins or your average order value mean paid ads cannot work, we will say so on the first call. That answer is free and it has saved people a lot of money.

The terms, plainly

The ad accounts are yours, in your billing, from the start.

You keep all the data and history if we stop.

A free live dashboard showing spend, leads and cost per lead, updated daily.

Month-to-month after the first ninety days.

06 / Start here

Not sure whether your ads are working or just spending?

Give us access for thirty minutes and we will tell you where the waste is. No charge, and no obligation to continue.