Real projects you would recognize the shape of.
Eight years of work across breeding, roofing, education, plumbing and ad accounts at eight-figure scale. Where there is a number worth quoting, it is quoted.
Work with the numbers attached.
Twelve projects across web, ads, branding and lead generation. The four most recent are live, and you can open them.

Business Club Varna
CommunityTwo years leading a community of entrepreneurs, built without ad spend.
↗ 2 years, 300+ members, zero ad spend

Van Dijk & Roseboom
Web / LegalA bilingual site for an Amsterdam civil-law notary, built around explaining the deed before anyone signs it.
↗ Published fees, Dutch and English as equals

Marchetti Italian Furniture
Web / RetailA catalogue for a Brianza cabinetmaker working since 1948, where the photography carries the price tag.
↗ Separate catalogue and bespoke paths

Solene Estates
Web / Real estateA sales and lettings platform with working search, built to shorten the buyer list rather than lengthen it.
↗ Live filtering across sale and rental

Ignite Art University
Web / EducationA prospectus site for an art school, serving applicants and the people paying at the same time.
↗ Filtered course finder, ten degrees

Mascot Millenium
Branding / WebA local African Mastiff breeder rebuilt into a brand that reads as international.
↗ Buyers from 12 countries in year one

KUKUI
Digital adsGoogle Ads at scale, managed inside a team across thousands of client accounts.
↗ 3,000+ accounts, $8M+ annual budget

Construction Elite Roofing
Lead genLead generation in Seattle's most competitive roofing market.
↗ Cost per booked job cut by 41%

BAK ISC
WebA rebuild for one of Kazakhstan's best-known study centers.
↗ Applications up 2.3x after relaunch

Medlink Students
Web / EducationPositioning and site work for international student recruitment.
↗ A clearer path from interest to application

Varna Plumber
Web / Local SEOGetting a one-person plumbing business found and booked online.
↗ Found in local search, booked by phone

Assistants' Academy
Web / GrowthSite and funnel work for a training business selling online courses.
↗ A site built to sell the course, not describe it
The experience behind all of it.
"What I did not expect was how boring the process felt in a good way. No reveal, no big presentation. Just a plan, then the work, then a dashboard where I could watch the numbers move."
When something underperformed there was nobody to point at, which is the point.
A dashboard from day one instead of a slide deck at the end of the month.
After the first ninety days, staying was a decision we re-made rather than a contract we were stuck in.
Want your project on this page?
Thirty minutes, free, no deck. Tell us what you sell and we will tell you where the money leaks.